If you are running a business even a small business, you may be wondering what would be the advantage of having your own a website when you does most of your business through social media page. In this article, we are going to explain 10 reasons why you need a website for your business.
1 You need to have your own brand online
The brand is important in many ways whether you operate offline or even online, your brand will be the identity for your business regardless. When it comes to the digital world, being a sub-brand under another brand may not work best for you. This is exactly why your social media page does for your business. Your page on Facebook will not carry the same weight as your own website because your business operates under the brand “Facebook”. This doesn’t mean having a facebook page is a disadvantage or not useful, Facebook is, in fact, a great communication platform to interact with your audience to further strengthen your brand. Having your own website is the best way to create your own true brand online.
2 Website increases credibility
Ever wonder how your website increase your business credibility? Well, here is why; when you have your own website, it makes a positive impression on your customers that you are a legitimate business. Because anybody can create a social media profile for free of cost, customers would have more trust in a business that has a strong presence online which includes not just having the presence in social media but having its own website. If you want to kill two birds with one stone, having a website will definitely help.
3 You have more control
Having control on what you put online is important, how many times you have to think through before posting something on your social media profile without worrying about the guidelines on word count, image sizes, text densities and so on? Having your own blog will save you from all these hassles and you can convey your message clearly and easily through your own blog. In another way, it shows your personality to your customers, how true you are with your business and your expertise in the industry. Use social media to distribute these content you create on your website.
4 You will be visible to the search engines
Do you know 81% of consumers do online research before making a purchase decision? This means the consumers use search engines like Google to research the products or services before they buy it. If your business doesn’t have a website, then you have a zero chance of getting into the results of these searches. However, if you have your own website, then you can optimise the content of the website so it appears on the top results for search queries related to the products you sell or services you provide.
5 Make it easy for your customers to find your products or services
With a website, you don’t need to constantly put postings on the products or services you provide to educate your customer audience. You just need to create pages for each product or service you offer on your website and it will be there as long as you want and your customers will find it easy to navigate to the relevant page without spending a lot of time looking through each piece of content you posted. Basically, all your content will be in one place where your target customers will love to see.
6 Customers expect you to have a website
Ever wonder what will your potential client do once you give them your business card? Yes, they look up on the internet for your website. Customers do this because they expect you to have a website. This then leads to the 2nd point in this list where the credibility of the business lies here. Afterall it’s the first impression you make on your customers so you should not blow it.
7 Not everybody is on social media
If you think your business would go well only on social media, well we got a bad news for you, everybody is not on social media. In fact, some of the fanbase you have in your social media page could be fake profiles. However, one thing is for sure with your customers, they all may have internet and access to Google. Having a website will help you reach a vast audience than just using social media.
8 Act as a resource center
Properly planned websites can be used as a resource center not only for your customers but also for your employees. It always will provide vital information such as product descriptions, guides, help and many other information to your customers and employees saving hours of time explaining about the same over the phone. Well documented FAQs can even take you extra distance by providing answers to the most frequently asked questions. Help and guide sections also can be a resourceful areas where your existing customers can know more about your products and services and how to use those in a better way.
9 Selling online
have your own e-commerce website if you want to sell your products online collect payments and then even handle shipping. Other platforms like social media doesn’t provide the option to sell through their platforms. But if it’s on your own website you can do pretty much anything with it. There are CMS platforms available these days for you to have just a basic websiteto kick start your business and then scale it up to more complex online platform without compromising the originality of it.
10 provide better insights
Do you think you get more insights on social media than websites, then you are misguided. Like mentioned in the earlier points in the article social media gives you very minimal level control over the content you share on it. Likewise their insights can be deceiving or provide less insights that may not give you the exact idea of how you perform on the platform. But when you have a website, you can get more indepth insights about the behaviours of your visitors and even trigger behaviour driven actions to increase conversions using hundrads of third part integrations.
Need help setting up a website for your business?
If you haven’t created a website for your business already or even if your website in not working out as you expected, maybe we can help you with that. Read about our website designing solutions or if you are more interested in taking the next step on looking for digital marketing socutions please contact us today.
Also if you are wondering why why you need to hire a digital marketing agency, we have 10 reasons for that too. Read the article on that here.