Recently, we’ve got two enquiries through our general contact us page for developing a website and to design a logo and a brochure. Even though both these enquiries have noticeable similarities at first glance it didn’t seem like a fake one. So obviously, as we always respond to our enquiries, we did respond to them…
Author: Manik Gunawardana
Founder of Media Horizon and co-founder Colab Media Australia with more than 15 years experience in digital marketing and web development industry helping many brands to be successful online in Australia and Sri Lanka.
Specialities: Specialized in digital marketing, project management, web designing/development, email marketing and designing, SEO, Big data & Data Analytics and Augmented & Virtual reality.
Reason why you should never sell ice to an Eskimo
We all heard this idiom “Selling ice to an Eskimo” many times when you participate in for sales training and conferences and even used by some big shot sales people boasting about their selling capabilities. While on the surface, this seems to be really motivating but have you ever really think about this statement deep…
Seriously..! what is Artificial Intelligence?
The term “Artificial Intelligence” has made big news in the recent past, but how many of you really understand what is AI and why AI is a big deal in today’s context? First of all, let’s look at the basics of AI and what it is in simple terms. Artificial Intelligence in simple terms is…
10 Reasons why you need a website for your business
If you are running a business even a small business, you may be wondering what would be the advantage of having your own a website when you does most of your business through social media page. In this article, we are going to explain 10 reasons why you need a website for your business. 1…
The correct way of writing content for your website
This article introduces you to the user-centric technical writing that guides the search engine bots toward an effective ranking attempt. The rule of thumb in creative writing for web blogs is nothing but targeting the right audience with the heartiest language style that is highly acceptable for the community. This attempt is to bring the…
What’s the big deal about Big Data
What is Big Data? Lots of people are confused with the term Big data, some think its the size of the data set while some may think otherwise. Although it has something to do with the size of the data set, the real meaning of Big Data is not just about the size. The real…
IoT will make everything we touch into a marketing platform
IoT, a term we haven’t even heard not quite long ago has now become a popular topic among everyone. This rapidly evolving technology which makes everything smart is revolutionised the way people use things. Whether it is big machinery, a small children toy or even clothing can now be made smart by combining sensor technology…
Digital Marketing myths that can harm your business
When you think of Digital Marketing it sounds so simple, isn’t it? Develop your own website, get on to social media and you are pretty much ok. If this is what you think going digital, you are completely wrong. There are so many aspects that need attention if you are doing online with your brand,…
Reasons why most Digital Marketing campaigns fail in Sri Lanka
Digital marketing is undoubtedly the future for any business to flourish online, however, things will not always go according to the plan. Your Digital marketing campaign might go wrong and create more damage to your business than helping it to grow if you don’t understand the proper ways to do your digital marketing campaign. Especially…
10 reasons why you should hire a Digital Marketing agency
If you are a marketer and even a small business owner, your ultimate goal is to grow your business. Business growth can happen in many directions, but this is not that easy as it looks, it takes a considerable effort to build and grow a business. Growing your business online is one of the cost…