When you think of Digital Marketing it sounds so simple, isn’t it? Develop your own website, get on to social media and you are pretty much ok. If this is what you think going digital, you are completely wrong. There are so many aspects that need attention if you are doing online with your brand, it’s not so easy like going grocery shopping on a Sunday evening. There are number of myths around Digital Marketing regarding the things you should do and things you shouldn’t. Digital marketing is still not at its peak but going there at a rapid speed with the technological revolutions happening in the world we live in. Therefore, it is necessary to know what are the common myths about Digital Marketing so that you can avoid this when you plan your future marketing campaigns.
Myth 1: Digital Marketing is for small businesses
As explained in the previous article on reasons why most digital campaigns fail, this is the first myth that keeps pulling marketers behind ongoing Digital. This is so wrong, Digital marketing can be beneficial for businesses at any scale when it comes to content distribution, customer engagement, lead generation, make a selling and many more.
Myth 2: Social media is Digital Marketing
This is a very common misconception about Digital Marketing that keeps marketers not getting the full potential out from their Digital strategies. Social media marketing is indeed the easiest way to get your brand out in the digital era, however, social media marketing itself will not do the magic of converting your potential customers to a real business. Digital Marketing involves cross-platform integrations to successfully create awareness, generate leads, convert, follow up, relationship management, eavesdropping, analysing, etc. to create a successful marketing campaign. Social media marketing is just a part of the process and it’s a small part in the entire process.
Myth 3: Digital Marketing is easy than traditional marketing
Well, this is both true and false. True, today’s technology plays a huge role in Digital Marketing to make it easier to market your product or service online. However, it’s not the easy way out, you definitely need a mix of Traditional Marketing and Digital Marketing to make your campaigns successful. Never neglect your old tactics, in fact, use those tactics to build a foundation for your Digital Marketing efforts. Never look at Traditional Marketing as a different thing than Digital Marketing, Use your existing knowledge but go Digital to save your time and money.
Myth 4: Creating Digital visibility is enough to win the game
Creating a nice looking website, creating profiles or business pages on Social Media platforms and doing nothing is the worst thing that you can do in Digital Marketing. Idling your brand online will never do good to your business, just creating visibility is not enough. You need to refresh your presence by utilising these platforms to engage with the correct audience. Never let your brand idle, always keeps on creating content, engaging with people so this will increase the credibility of your brand and increase the chances of winning your market online with ease.
Myth 5: Digital Marketing is free
Nothing in this world is free, nor Digital Marketing. It is true Digital Marketing is cheaper than Traditional Marketing, but it’s not free. You can create an account on Social Media, maybe even create a small website using free online website builders, but if you want to make it work for your business you still need to spend some money on Digital Marketing. It says Digital Marketing is 62% less cost than Traditional Marketing, but remember it’s not free.
Myths have been in existence for quite a while even spread rapidly than before in this era where technology is connecting the entire world. Media Horizon aims to provide support in Digital Marketing, especially in educating people who are in various industries with many job roles and introducing them to the wonderful world of Digital Marketing.