IoT, a term we haven’t even heard not quite long ago has now become a popular topic among everyone. This rapidly evolving technology which makes everything smart is revolutionised the way people use things. Whether it is big machinery, a small children toy or even clothing can now be made smart by combining sensor technology and machine learning. In time to come, everything we touch will become smart and this creates a huge opportunity for the marketers and businesses as all these smart devices will become a marketing platform to reach out the potential customers.

When you compare the amount of data that can be generated through IoT, the term “Big Data” will be an understatement. According to the Ericsson Mobility Report, IoT devices and sensor technology will exceed mobile phones as the largest category of connected devices in 2018. Businesses will definitely be overjoyed with the IoT technology because they can leverage the massive potential data to understand consumer behavioural signals, something which was rather impossible for anyone for quite a long time. A refrigerator that can detect you running out of eggs and then alert you to put a new order and even enabling you to do so over a simple voice command is not a fiction anymore.

While its cool to have that kind of a lifestyle, this data-intensive technology may make us vulnerable to security and privacy threats. Industry experts say 2018 will bring a heavy focus on new methods to securely share data using blockchain-like technologies because data lakes are becoming more common. However, the evolution of IoT is evident and we all will have to adapt ourselves to the change. There will be lot more new digital devices that will come into the market. People will be interacting more with brands like never before. It is important for all the marketers to use these technologies to get closer to the clients to understand their real needs so that they can create more value for their customers through their products and service offerings.

How to get ready for the future?

• Implement a data strategy into your business
• Make use of new technologies
• Implement data security practices

Still confused about how to get there? Contact us on [email protected] so we will help you with it. Because IoT will make everything we touch into a marketing platform, what are you going to do about it?