This article introduces you to the user-centric technical writing that guides the search engine bots toward an effective ranking attempt. The rule of thumb in creative writing for web blogs is nothing but targeting the right audience with the heartiest language style that is highly acceptable for the community. This attempt is to bring the idea forward to guide the search engine specialists (SEO) for content creation.
Is Your Customer Either a Visitor Or a Bot?
Many web blog writers target the search engines’ crawlers which are pieces of software developed as artificial intelligent modules that run continuously on the Internet for reading the contents of the world wide web. By today, Google has become the number one in search engine development industry. Its algorithm is continuously updated for continual improvement. The rapid changes in the algorithm may not be announced at the time, it is implemented. In such a situation, SEO attempts may fail to achieve the targets in ranking for the expected positions for the selected key terms. The reason could be the obsolete techniques followed by the writer. Therefore, the content creator should target the liveware, not mere search engines. It means the content is to be presented for the benefit of the website visitors. Google’s one of the most important recommendations for content creation is addressing the visitor instead of addressing Google.
Errors In Articles
Grammatical errors and spelling mistakes act as two sides of the same coin. Today’s bots are really rich in understanding such issues in human languages. Mostly, the creative writers do not have a clear idea on the algorithms used by search engines while the SEO specialists always have the desire to follow the latest updated sections and phases of the existing indexing process. Google is trained to understand what humanity is and how a human thinks. It seems that the creation of an artificial human is the goal of Google software engineering team. SEO is not merely an isolated discipline for it has become a bunch of subjects including HCI – Human Computer Interaction, usability engineering and copywriting and so on. Thus, it’s fair to state that the articles written for publishing on the web must be grammatically correct. Black hat SEO techniques like content spinning and the use of article rewriting tools are rejected in long term white hat SEO strategies related to content writing.
Technical Content Management
Content duplication is also a major issue to be discussed under this topic. The necessity of such replications is mandatory in some circumstances. For instance, when an article is published for a university website, the industrial training partners who are bonded to the university should be presented. Then, each institute should be described with their affiliations to the university as well as to the field-specific professional bodies. It may cause content duplication on the same website. Perhaps the duplication could arise on different websites as well. Then the crawlers are informed that the content is replicated and so the bots should pay attention only to one article or page that is to take as the input for the indexing process. Then the “Canonical meta tag” comes into play.
Use of keywords must be in an acceptable manner. The keyword stuffing is rejected by every search engine. Earlier Google paid attention to the contents of the meta tag called “meta-keywords” but by today, Google has officially announced that the meta-keywords tag is not taken into consideration in its indexing mechanism at all. But remember that the other search engines like Yahoo and Bing still give a priority up to a certain level for the meta keywords. The optimum keyword density must be maintained throughout the article written for the web. The keyword density is the total percentage of all the keywords compared to the total number of words in an article. The value is not actually fixed or predefined hence it depends on the contexts, although many specialists express some percentage values.
Few Words About Key Words
The use of tools for finding the most effective keywords is a good practice. It is important to highlight that these kinds of tools expect realistic guessing of keywords. For instance, if the website is about selling clothes online, “buy T-shirts online, Purchase shits online” can be identified as the keywords by assuming that those words are the terms, people tend to search for. This guessing is very important. There are some AI tools which can be used to find even that kind of assumptions in addition to keyword suggestions. Through the process of big data analysis, the online keyword suggesting tools present key terms. Some of them are server-based and some are to be installed in the personal computers. Use of synonyms and brand names for describing items that are to be sold via a web portal is also a good approach for increasing sales. In the web posts, both the long tail and short tail keywords must be used for better results. The place where the relevant keyword is placed is decided by the qualified SEO specialists who have engaged in creative writing for our clients. The priority assigned by the search engine spiders to the keywords in the indexing process varies for the place where the relevant key term is found in the articles.
Professional SEO Friendly Creative Writers
Job opportunities are available in many countries for creative writers who are interested in writing for the web. Article writing is an art as well as a kind of science since it should address both the target audience as well as the search engine bots. There are many companies who hire employees for the positions of digital marketing executive, search engine optimising specialist and so on. They are expected to write articles for the web. This article will help all of such interested parties who have to have a clear vision on extracting the essence of creative writing skills and applying them in technical writing.
On the whole, the content must convert the visitor to a customer on an e-commerce website. The blog writer should focus on the customer, not the crawler. This article covers only the most elementary theories of SEO friendly article writing that can be gained as a service provided by us at Media Horizon.
Chathura Wijekoon is not only a guest writer but also a young professional member of the IEEE (Institute of Electrical and Electronic Engineers) that is the largest professional network in the world and he is a web engineering professional who contributes to the development of the largest recruitment platform in Sri Lanka that presents the top job vacancies in Sri Lanka announced by the top class firms. He is the Digital Marketing Consultant of the Elegant Media (PTY) Ltd – an Australian mobile app development company and he has won the professional membership of the Chartered Institute for IT, formally known as the BCS – British Computer Society.
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