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Ideas and Insights for your business to thrive

Scammers targeting web design companies and freelance designers

May 16, 2020

Recently, we’ve got two enquiries through our general contact us page for developing a website and to design a logo and a brochure. Even though both these enquiries have noticeable similarities at first glance it didn’t seem like a fake one. So obviously, as we always respond to our enquiries, we did respond to them…

Reason why you should never sell ice to an Eskimo

January 1, 2020

We all heard this idiom “Selling ice to an Eskimo” many times when you participate in for sales training and conferences and even used by some big shot sales people boasting about their selling capabilities. While on the surface, this seems to be really motivating but have you ever really think about this statement deep…

Seriously..! what is Artificial Intelligence?

October 16, 2019

The term “Artificial Intelligence” has made big news in the recent past, but how many of you really understand what is AI and why AI is a big deal in today’s context? First of all, let’s look at the basics of AI and what it is in simple terms. Artificial Intelligence in simple terms is…

10 Reasons why you need a website for your business

May 8, 2019

If you are running a business even a small business, you may be wondering what would be the advantage of having your own a website when you does most of your business through social media page. In this article, we are going to explain 10 reasons why you need a website for your business. 1…

The correct way of writing content for your website

January 23, 2019

This article introduces you to the user-centric technical writing that guides the search engine bots toward an effective ranking attempt. The rule of thumb in creative writing for web blogs is nothing but targeting the right audience with the heartiest language style that is highly acceptable for the community. This attempt is to bring the…

What’s the big deal about Big Data

December 24, 2018

What is Big Data? Lots of people are confused with the term Big data, some think its the size of the data set while some may think otherwise. Although it has something to do with the size of the data set, the real meaning of Big Data is not just about the size. The real…

IoT will make everything we touch into a marketing platform

December 11, 2018

IoT, a term we haven’t even heard not quite long ago has now become a popular topic among everyone. This rapidly evolving technology which makes everything smart is revolutionised the way people use things. Whether it is big machinery, a small children toy or even clothing can now be made smart by combining sensor technology…

Digital Marketing myths that can harm your business

October 19, 2018

When you think of Digital Marketing it sounds so simple, isn’t it? Develop your own website, get on to social media and you are pretty much ok. If this is what you think going digital, you are completely wrong. There are so many aspects that need attention if you are doing online with your brand,…

Reasons why most Digital Marketing campaigns fail in Sri Lanka

September 22, 2018

Digital marketing is undoubtedly the future for any business to flourish online, however, things will not always go according to the plan. Your Digital marketing campaign might go wrong and create more damage to your business than helping it to grow if you don’t understand the proper ways to do your digital marketing campaign. Especially…

10 reasons why you should hire a Digital Marketing agency

August 16, 2018

If you are a marketer and even a small business owner, your ultimate goal is to grow your business. Business growth can happen in many directions, but this is not that easy as it looks, it takes a considerable effort to build and grow a business. Growing your business online is one of the cost…

Social media crisis management plan – How to stay calm when in crisis

July 31, 2018

A crisis on social media can happen at any time. People nowadays use social media and they interact with many brands on Social media day and night, so the chases of you getting into a crisis situation on social media is much higher. It doesn’t matter what kind of industry you’re in, or how popular…

The best way to secure your WordPress website

July 17, 2018

Do you know 73% of WordPress websites are vulnerable to attack? WordPress security is an important topic for every website owner. Every week, Google blacklists around 20,000 websites for malware and around 50,000 for phishing related issues. If you are concern about your website security, then you sure need to pay attention to the best…

14 tips for choosing the right web design agency in Sri Lanka

July 12, 2018

In most cases, your website will be the first point to create an impression on your customers to start doing business with you. To do this, it is important to have a good website that really does what its meant to be doing, creating leads to your business. Maybe you are a small startup looking…

Google Chrome’s update will mark websites without HTTPS as “Not secure”

July 5, 2018

Google Chrome’s new update will soon be rolling out this month, and it will mark any website that does not serve over HTTPS as “Not secure” in the browser’s address bar. This message is not necessarily dangerous, but it encourage websites owners towards giving a safer browsing experience to their visitors. However, this can be…

How can your brand win customers as their attention spans decline on social media?

June 25, 2018

How long will this article hold your attention for? Not very long, according to a study conducted by Microsoft. Human attention span has dropped from 12 seconds in 2002 to 8 seconds in 2013, which is one second shorter than the attention span of a goldfish. Just imagine how you can bring your marketing message to your…

GDPR Compliance Checklist

April 22, 2018

What is GDPR? The General Data Protection Regulation (GDPR) requests more prominent responsibility and straightforwardness from associations about how they gather, process and store individual data. A few commitments can be settled fast and effectively. Others, especially in vast or complex associations, could have huge budgetary, IT, staff, administration and interchanges suggestions and could require…

Selling the solution not the product

April 22, 2018

Recently I was at a meet up, the topic was about “how to create a startup”. There were two well-known start up founders who addressed the crowd that day and I was surprised to see that they were just talking about all irrelevant areas without focusing on the most important aspect of the birth of…

The Impact of Social Media on Today’s Society

April 22, 2018

In the present era, social media and social networking are one of the fastest and most efficient ways of communicating with people all around the world…

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